Swedish company Bohemian Wrappsody has announced it will soon launch its social gifting application Wrapp in Poland.
Wrapp has just opened its office in Warsaw in association with the online entrepreneur Lukasz Wejchert, developer of the mobile focused company Dirlango.
The company is now negotiating partnerships with Polish merchants to initiate its operations in the country.
Wrapp connects to Facebook and allow the users to send paid or even free electronic gift cards to their friends in the social network through a smart mobile device or a computer.
Wrapp partner retailers offer free gift cards daily. In the past five months nearly 250,000 users have given their Facebook friends over 1.7 million free gift cards that could be redeemed in stores controlled by about 70 US and European retailers, according to Bohemian Wrappsody.
The gift cards can be redeemed online or in person at a Wrapp partner retailer, in this case, the receiver has to present a smart device as the service “is purely digital,” and the electronic voucher cannot be printed.
Wrapp operates in the US, Norway Sweden and the UK, and already has plans to launch in Poland, Germany, France, the Netherlands, Italy, Finland, Taiwan, Japan, Australia, Turkey and Brazil.
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