By Raphael Michilis
Zynga social games and American Express (AmEx) have teamed up to offer a co-branded prepaid debit card that rewards consumers with virtual currency and goods on FarmVille when they make purchases with their AmEx.
FarmVille players can subscribe for the Zinga Serve Rewards programme and will receive a card in the mail. The prepaid card can be loaded with credit via a bank account, debit card, credit card or with cash.
The Farm Cash Rewards will be only offered for the first five purchases worth $25 or more. But the programme will continue to expand, AmEx and Zynga said, and all purchases will receive in-game rewards tracked through an in-game control panel.
The companies’ plan is to extend the virtual money rewards to other games, including CityVille and CastleVille.
The two companies have linked virtual and real currency before.
Two years ago, they offered in-game rewards via the AmEx Membership Rewards programme.
In 2010, Zynga started to sell prepaid FarmVille cards at 7-eleven stores.
A couple of years ago, AmEx commenced its social media appeal to young consumers, launching programmes based on Facebook, Twitter and Foursquare.
Zynga social games and American Express (AmEx) have teamed up to offer a co-branded prepaid debit card that rewards consumers with virtual currency and goods on FarmVille when they make purchases with their AmEx.
FarmVille players can subscribe for the Zinga Serve Rewards programme and will receive a card in the mail. The prepaid card can be loaded with credit via a bank account, debit card, credit card or with cash.
The Farm Cash Rewards will be only offered for the first five purchases worth $25 or more. But the programme will continue to expand, AmEx and Zynga said, and all purchases will receive in-game rewards tracked through an in-game control panel.
The companies’ plan is to extend the virtual money rewards to other games, including CityVille and CastleVille.
The two companies have linked virtual and real currency before.
Two years ago, they offered in-game rewards via the AmEx Membership Rewards programme.
In 2010, Zynga started to sell prepaid FarmVille cards at 7-eleven stores.
A couple of years ago, AmEx commenced its social media appeal to young consumers, launching programmes based on Facebook, Twitter and Foursquare.
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