Tuesday 19 June 2012

BeatsMe wants to connect DJ's and party goers through mobile application

By Raphael Michilis
Social networking is quickly contaminating all segments of the current economy. More and more, success means popularity in the crammed cyber communities, and absence in those digital social spaces virtually means your product doesn’t exist, thus it doesn’t sell.

The music industry was one of the first to realize the social trend and sound waves flooded the now almost forgotten MySpace, with a countless number of artists setting up profiles and collecting followers.

Since then, singers and musicians have fought for a space in the internaut’s computer screen, but very few platforms dedicated to music have thrived and most of them left out a growing segment of music, the DJ’s.

Spotify has recently adapted its services to feature on Facebook updates, but it is still not dedicated to link the artists to their audience.

To build a bridge over this gap, the San Francisco-based startup BeatsMe Inc has initiated a Beta trial of its music social network mobile and web application.

The company aims to help DJ's promote their work and drive their audience up. On the other side of that bridge, BeatsMe promises to present new music to listeners bored of the sound they are used to.

The app lets DJs interact with their online audience as well as live and immediate connection with party goers at the club where they are palying.

Similar to Shazam app, BeatsMe identifies a song while it is being played and allows the audience to instantly buy the tune.

To raise capital and finance their idea, BeatsMe co-founder Joseph Brilliant is offering a batch of the company’s securities worth $1m for sales.

The “private offering” form was file today with the US Securities and Exchange Commission (SEC), but did not have any buyer. The form is generally filed when the funding is concluded.

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