By Raphael Michilis
Online payment service
provider GlobalCollect has integrated technology from mobile payments firm BOKU
to its international payment network, and will make mobile phone checkout
available to its web merchants.
The new partnership will
allow mobile payments as a mainstream payment vehicle and will give
GlobalCollect merchants access to 4 bn potential new customers from BOKU’s
mobile payment network of over 260 telcos in 67 countries.
“It [BOKU] was clearly the best option for our merchants, who now through the partnership can substantially increase checkout conversion, reduce cost and accelerate time to market of mobile payments, “ said John Snoek, GlobalCollect VP marketing, about the selection of BOKU as the company’s global partner for mobile payments.
“It [BOKU] was clearly the best option for our merchants, who now through the partnership can substantially increase checkout conversion, reduce cost and accelerate time to market of mobile payments, “ said John Snoek, GlobalCollect VP marketing, about the selection of BOKU as the company’s global partner for mobile payments.
BOKU's m-payments service
will permit GlobalCollect's customers to shop online using their mobile number
via SMS, and have purchases charged on their phone bill.
GlobalCollect renders
BOKU's platform to help merchants complete backend work, such as foreign
exchange, granular price points, multiple currencies and languages.
"Our merchant
partners typically see significant, immediate increases in their market reach
and checkout conversion, and we expect the same for GlobalCollect
merchants," said James Patmore, BOKU senior vice-president.
The partnership leverages
BOKU's pricing and transaction solutions built by experienced players including
Amazon, Google, PayPal, Yahoo, Visa, BarclayCard, Bank of America, and
AT&T.
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